Amazon TAM

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Summary: Amazon TAM (Transparent Ad Marketplace) is a server-side header bidding solution that allows publishers to access multiple demand partners through a single integration while reducing page latency. The platform provides transparent auction-level reporting, connects publishers to 50+ demand partners including OpenX and Magnite, and supports various ad formats including display, video, and streaming TV for web and mobile applications.

Technology Details

Name: Amazon TAM
Website: https://aps.amazon.com/aps/solutions/transparent-ad-marketplace/
Premium: -
Sites Using: 176
Enriched: Yes 2026-05-21 00:40

Features (3)

Audience Revenue

Ad Server Header bidding Programmatic SSP

Commonly paired with

Other technologies that frequently appear on the same sites as Amazon TAM.

OpenX
25% of sites
Criteo
38% of sites
Rubicon Project
48% of sites
PubMatic
44% of sites
Permutive
15% of sites
Prebid.js
68% of sites
Lotame
13% of sites
comScore
47% of sites

Common alternatives

Same-feature technologies that sites have switched between when adopting or removing Amazon TAM.

OpenX 112 switches
Prebid.js 70 switches
PubMatic 42 switches
Criteo 38 switches
Rubicon Project 36 switches
Google AdSense 33 switches
Google Ad Manager 18 switches
Index Exchange 15 switches

Sites Using This Technology (showing first 100 of 176)

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