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OpenX
Summary: OpenX is an independent supply-side platform (SSP) that provides programmatic advertising technology for publishers and advertisers. The platform offers omnichannel targeting capabilities across all channels including CTV, with features focused on addressability, transparency, and sustainability for media buyers and sellers in the open web ecosystem.
Technology Details
- Name
- OpenX
- Website
- https://www.openx.com
- Premium
- -
- Sites Using
- 67
- Enriched
- Yes 2026-01-24 23:38
Features (2)
Audience Revenue
Commonly paired with
Other technologies that frequently appear on the same sites as OpenX.
-
PubMatic
99% of sites
-
Rubicon Project
90% of sites
-
Index Exchange
27% of sites
-
Criteo
64% of sites
-
Amazon TAM
66% of sites
-
comScore
76% of sites
-
Lotame
18% of sites
-
Prebid.js
82% of sites
Common alternatives
Same-feature technologies that sites have switched between when adopting or removing OpenX.
- Google Ad Manager 530 switches
- Google AdSense 455 switches
- Prebid.js 194 switches
- PubMatic 175 switches
- Criteo 134 switches
- Rubicon Project 116 switches
- Amazon TAM 112 switches
- Index Exchange 58 switches
Sites Using This Technology (67)
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