Dashboard
The Modern Publisher Stack
Explore the technologies powering today's media publishers, organized by the function they perform. Built from real adoption data across 2,554 publisher sites we actively track.
Identity & Data
How publishers collect, unify, and govern audience data — from anonymous events through known-user profiles, with the storage, movement, and consent plumbing that makes it durable.
Corporate Utility
General-purpose business infrastructure not specific to the publishing stack — surfaced as a signal but not core to publisher decisions.
Audience Insights
Understanding who your audience is and how they behave — behavioral analytics, surveys, segmentation, and AI-generated insights about content and reader intent.
Experience & Decisioning
Real-time personalization and on-page decisioning — what each visitor sees, when they see it, and what action you ask them to take.
Engagement & Delivery
How you reach audiences across channels — email, push, chat, video, and the marketing-automation logic that orchestrates it.
Growth & Acquisition
Tools that turn anonymous visitors into known leads and subscribers — forms, lead-gen widgets, referral mechanics.
Audience Revenue
Direct monetization of the audience — subscriptions, paywalls, commerce, programmatic advertising, and fulfillment.
Analytics & Attribution
Measurement plumbing — tag management, tracking pixels, web analytics, and performance monitoring.
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