Dashboard

The Modern Publisher Stack

Explore the technologies powering today's media publishers, organized by the function they perform. Built from real adoption data across 2,598 publisher sites we actively track.

Identity & Data Infrastructure

How publishers collect, unify, and govern audience data — from anonymous events through known-user profiles, with the storage, movement, and consent plumbing that makes it durable.

11
features
What's in this area
Anonymous-to-Known Stitching · 14 Audience Activation/Reverse ETL · 5 Authentication · 3 Consent & Privacy Management · 18 Data Clean Rooms · 1 Data Storage · 4 ETL and Data Pipelines · 4 Event & Clickstream Collection · 7 Identity Resolution/Graph · 15 Taxonomy & Metadata · 3 Third-Party Visitor Identification · 15
Most-adopted vendors in this area
TrustArc · OneTrust · Omeda · HubSpot · Cookiebot · Bombora

Audience Insights

Understanding who your audience is and how they behave — behavioral analytics, surveys, segmentation, and AI-generated insights about content and reader intent.

7
features
What's in this area
Behavioral Analytics · 10 Data Visualization · 2 Feedback Forms and Surveys · 9 Interactive Quizzes/Games · 1 Predictive/Generated Insights · 18 Querying & Segmentation · 3 Website Analytics · 29
Most-adopted vendors in this area
Google Analytics · Omeda · Cloudflare Web Analytics · HubSpot · Microsoft Clarity · Parse.ly

Experience & Conversion

Real-time personalization and on-page/app decisioning — what each visitor sees, when they see it, and what action you ask them to take.

7
features
What's in this area
Access & Entitlement Rules · 8 Content Recommendations · 6 Form/Widget Builder · 21 Personalization Rules · 29 Registration/Gating · 2 Simple Landing Page/Website Builder · 13 UX Testing & Experimentation · 12
Most-adopted vendors in this area
WordPress · Omeda · HubSpot · Parse.ly · BlueConic · Piano

Engagement & Orchestration

How you reach audiences across channels — email, push, chat, video, and the marketing-automation logic that orchestrates it.

15
features
What's in this area
Bulk Email/ESP · 28 CMS · 23 Live Chat · 3 Live Events Management · 15 Live Stream / Webcast · 8 Magazine/Newspaper Fulfillment · 3 Marketing Automation · 65 Newsletter Automation · 3 Online Video Platform · 13 Push Notifications · 9 SMS Messaging · 5 Transactional Email · 6 Virtual Events Platform · 2 Webinar Platforms · 10 WordPress Plugins · 6
Most-adopted vendors in this area
WordPress · Omeda · HubSpot · YouTube · Mailchimp · Constant Contact

Audience Revenue & Expansion

Subscriptions, paywalls, commerce, programmatic advertising, and fulfillment.

12
features
What's in this area
Advertising Network · 2 Affiliate Revenue · 1 Association Management · 1 Digital Video Ads · 5 Header bidding · 4 Payments Processor/Checkout Experience · 14 Programmatic SSP · 10 Refer-a-Friend Systems · 2 Revenue Reporting & Recognition · 3 Site/App Paywall · 2 Subscription & Entitlement Management · 13 eCommerce · 14
Most-adopted vendors in this area
Google Ad Manager · Omeda · YouTube · Prebid.js · PubMatic · Amazon TAM

General Utility

General-purpose business infrastructure not specific to the publishing stack.

12
features
What's in this area
ATS / Careers · 5 Ad Server · 7 Application Performance · 3 Calendar Tools · 1 Corporate email · 6 Customer Support Systems · 2 Cyber Security · 5 Sales CRM · 3 Scheduling · 3 Server Side Tagging · 5 Tag Management · 4 Tracking Pixels · 3
Most-adopted vendors in this area
Google Tag Manager · Google Ad Manager · Microsoft 365 · Google Workspace · Facebook Pixel · TrustArc

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