PubMatic OpenWrap

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Summary: PubMatic OpenWrap is a unified header bidding solution that helps publishers maximize ad revenue across web, mobile, and CTV/OTT channels through optimized programmatic auctions. Built on Prebid technology, it provides publishers with advanced management tools, performance insights, and demand aggregation to unlock new monetization opportunities while maintaining control over their advertising operations.

Technology Details

Name: PubMatic OpenWrap
Website: https://pubmatic.com/products/openwrap/
Premium: -
Sites Using: 1
Enriched: Yes 2026-05-21 01:13

Features (2)

Audience Revenue

Header bidding Programmatic SSP

Social Profiles (3)

@PubMatic

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@PubMatic

Common alternatives

Same-feature technologies that sites have switched between when adopting or removing PubMatic OpenWrap.

OpenX 1 switch
Prebid.js 1 switch

Sites Using This Technology (1)

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