Joins anonymous session history to a known user once they identify (login, register, give an email) — including across devices.

Pushes audiences and segments out of the warehouse back into operational tools — ad platforms, ESPs, personalization engines.

Login, registration, and session management — how publishers turn anonymous visitors into logged-in known users.

Cookie banners, consent capture, and privacy-compliance tooling for GDPR, CCPA, and other regulatory regimes.

Privacy-safe environments for collaborating on audience data with advertisers or partners without sharing raw user records.

No vendors tracked in this feature yet.

The warehouse or data lake where audience and event data lives — the analytical home base of a modern data stack.

Moves data between operational systems and the data warehouse.

Captures raw user-behavior events from the site or app and ships them to a warehouse, CDP, or analytics tool.

Cross-platform identity services and CDPs that unify identifiers across cookies, devices, and channels into a single profile.

Routes tracking traffic through a first-party server endpoint instead of letting each vendor's pixel fire from the browser. Better for ad-block resistance, performance, and privacy control.

Identifies anonymous visitors using external identity graphs and reverse-IP networks — no login or form required from the visitor.