Taboola

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Summary: Taboola is a performance advertising platform that uses AI and first-party publisher data to deliver targeted native advertising campaigns across diverse media properties. It helps advertisers, eCommerce brands, enterprises, and agencies drive measurable outcomes like conversions, leads, and purchases through specialized performance marketing tools and audience targeting solutions.

Technology Details

Name: Taboola
Website: https://www.taboola.com
Premium: No
Sites Using: 87
Enriched: Yes 2026-01-24 23:40

Features (4)

Experience & Decisioning

Personalization Rules

Engagement & Delivery

Marketing Automation

Growth & Acquisition

Lead Generation

Audience Revenue

Digital Video Ads

Commonly paired with

Other technologies that frequently appear on the same sites as Taboola.

Outbrain
55% of sites
PubMatic
41% of sites
Matomo
13% of sites
Lotame
13% of sites
Sourcepoint
14% of sites
BlueConic
22% of sites
JW Player
21% of sites
Criteo
13% of sites

Common alternatives

Same-feature technologies that sites have switched between when adopting or removing Taboola.

Outbrain 79 switches
Dynamic Yield 70 switches
Drip 60 switches
Quantcast Choice 51 switches
Mailchimp 32 switches
Criteo 22 switches
HubSpot 19 switches
GetResponse 17 switches

Sites Using This Technology (87)

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