Optimizely

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Summary: Optimizely is an AI-powered digital experience platform that enables businesses to create, test, personalize, and optimize their websites and marketing campaigns. It provides tools for A/B testing, content personalization, analytics, and automated marketing workflows, targeting marketers, developers, and ecommerce teams looking to improve conversion rates and customer experiences.

Technology Details

Name: Optimizely
Website: https://www.optimizely.com
Premium: Yes
Sites Using: 47
Enriched: Yes 2026-01-24 23:38

Features (4)

Experience & Decisioning

Personalization Rules Site/App A/B Testing

Engagement & Delivery

Marketing Automation

Analytics & Attribution

Website Analytics

Commonly paired with

Other technologies that frequently appear on the same sites as Optimizely.

Proofpoint
19% of sites
Zendesk
19% of sites
CDS Global
43% of sites
Vimeo
45% of sites
Sailthru
47% of sites
Sourcepoint
19% of sites
Chartbeat
26% of sites
comScore
43% of sites

Common alternatives

Same-feature technologies that sites have switched between when adopting or removing Optimizely.

Dynamic Yield 15 switches
Mailchimp 6 switches
Braze 5 switches
Eloqua 5 switches
Marketo 5 switches
Pardot 4 switches
Hotjar 3 switches
Sailthru 3 switches

Sites Using This Technology (47)

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