Dashboard
Facebook Pixel
Summary: Facebook Pixel is a tracking code that businesses and marketers place on their websites to measure the effectiveness of their Facebook advertising campaigns. It collects data on visitor actions and conversions, allowing advertisers to optimize their ads, create custom audiences, and track return on ad spend across Facebook's advertising platform.
Technology Details
- Name
- Facebook Pixel
- Website
- https://www.facebook.com
- Premium
- No
- Sites Using
- 813
- Enriched
- Yes 2026-01-24 23:35
Features (1)
Analytics & Attribution
Commonly paired with
Other technologies that frequently appear on the same sites as Facebook Pixel.
-
Twitter Pixel
15% of sites
-
LinkedIn Insight
33% of sites
-
Microsoft Clarity
17% of sites
-
Hotjar
13% of sites
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Google AdSense
35% of sites
-
Cookiebot
22% of sites
-
Bombora
11% of sites
-
Omeda
30% of sites
Common alternatives
Same-feature technologies that sites have switched between when adopting or removing Facebook Pixel.
- LinkedIn Insight 71 switches
- Twitter Pixel 52 switches
Sites Using This Technology (showing first 100 of 813)
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