Dashboard
Build Your Stack
Pick the vendors you use in each category below.
Identity & Data Infrastructure
How publishers collect, unify, and govern audience data — from anonymous events through known-user profiles, with the storage, movement, and consent plumbing that makes it durable.
11 features
Identity & Data Infrastructure
How publishers collect, unify, and govern audience data — from anonymous events through known-user profiles, with the storage, movement, and consent plumbing that makes it durable.
Anonymous-to-Known Stitching
Joins anonymous session history to a known user once they identify (login, register, give an email) — including across devices.
Nothing here yet —
Audience Activation/Reverse ETL
Pushes audiences and segments out of the warehouse back into operational tools — ad platforms, ESPs, personalization engines.
Nothing here yet —
Authentication
Login, registration, and session management — how publishers turn anonymous visitors into logged-in known users.
Nothing here yet —
Consent & Privacy Management
Cookie banners, consent capture, and privacy-compliance tooling for GDPR, CCPA, and other regulatory regimes.
Nothing here yet —
Data Clean Rooms
Privacy-safe environments for collaborating on audience data with advertisers or partners without sharing raw user records.
Nothing here yet —
Data Storage
The warehouse or data lake where audience and event data lives — the analytical home base of a modern data stack.
Nothing here yet —
ETL and Data Pipelines
Moves data between operational systems and the data warehouse.
Nothing here yet —
Event & Clickstream Collection
Captures raw user-behavior events from the site or app and ships them to a warehouse, CDP, or analytics tool.
Nothing here yet —
Identity Resolution/Graph
Cross-platform identity services and CDPs that unify identifiers across cookies, devices, and channels into a single profile.
Nothing here yet —
Taxonomy & Metadata
Manages the content taxonomy, topic tags, and structured metadata that other systems consume.
Nothing here yet —
Third-Party Visitor Identification
Identifies anonymous visitors using external identity graphs and reverse-IP networks — no login or form required from the visitor.
Nothing here yet —
Audience Insights
Understanding who your audience is and how they behave — behavioral analytics, surveys, segmentation, and AI-generated insights about content and reader intent.
7 features
Audience Insights
Understanding who your audience is and how they behave — behavioral analytics, surveys, segmentation, and AI-generated insights about content and reader intent.
Behavioral Analytics
Detailed tracking of how readers interact with content — scroll depth, engagement, session paths.
Nothing here yet —
Data Visualization
Nothing here yet —
Feedback Forms and Surveys
Solicits qualitative input from readers — NPS, polls, qualitative research, embedded surveys.
Nothing here yet —
Interactive Quizzes/Games
Engagement formats that double as soft data collection — quizzes, calculators, gamified content.
Nothing here yet —
Predictive/Generated Insights
AI-driven insight layers that surface trends, content recommendations, or audience predictions automatically.
Nothing here yet —
Querying & Segmentation
Builds and queries audience segments from collected data — typically warehouse-native or CDP-based.
Nothing here yet —
Website Analytics
General-purpose web analytics — sessions, pageviews, conversion tracking.
Nothing here yet —
Experience & Conversion
Real-time personalization and on-page/app decisioning — what each visitor sees, when they see it, and what action you ask them to take.
7 features
Experience & Conversion
Real-time personalization and on-page/app decisioning — what each visitor sees, when they see it, and what action you ask them to take.
Access & Entitlement Rules
Gates content based on subscription, registration, or metering rules — including dynamic and personalized paywalls.
Nothing here yet —
Content Recommendations
Surfaces related or personalized content modules — "read next", homepage curation, in-article suggestions.
Nothing here yet —
Form/Widget Builder
Drag-and-drop form construction tools — often dual-use for surveys, newsletter signups, or lead capture.
Nothing here yet —
Personalization Rules
Real-time content and module personalization based on user attributes, segments, or behavior.
Nothing here yet —
Registration/Gating
Registration the conversion experience from that.
Nothing here yet —
Simple Landing Page/Website Builder
Hosted site-building platforms — often used for sub-brands or microsites alongside the main CMS.
Nothing here yet —
UX Testing & Experimentation
Front-end experimentation focused on layout, copy, and UX — distinct from broader product experimentation.
Nothing here yet —
Engagement & Orchestration
How you reach audiences across channels — email, push, chat, video, and the marketing-automation logic that orchestrates it.
15 features
Engagement & Orchestration
How you reach audiences across channels — email, push, chat, video, and the marketing-automation logic that orchestrates it.
Bulk Email/ESP
Email service providers for newsletters and marketing campaigns.
Nothing here yet —
CMS
The content management system — where editorial creates, schedules, and publishes stories.
Nothing here yet —
Live Chat
Real-time chat widgets — customer support, sales chatbots, or conversational engagement.
Nothing here yet —
Live Events Management
Nothing here yet —
Live Stream / Webcast
Live broadcast tooling for events, streams, and webcasts.
Nothing here yet —
Magazine/Newspaper Fulfillment
Print fulfillment, circulation, and subscriber-management systems for legacy publishing operations.
Nothing here yet —
Marketing Automation
Multi-step automated journeys — drip campaigns, behavior-triggered messaging, lifecycle marketing.
Nothing here yet —
Newsletter Automation
Tools focused specifically on newsletter publishing — editing, scheduling, and audience growth for periodical-style email products.
Nothing here yet —
Online Video Platform
End-to-end hosting, encoding, and delivery for editorial video.
Nothing here yet —
Push Notifications
Browser and mobile push notification delivery.
Nothing here yet —
SMS Messaging
Nothing here yet —
Transactional Email
Receipt, password-reset, and other one-to-one machine-triggered email delivery.
Nothing here yet —
Virtual Events Platform
Nothing here yet —
Webinar Platforms
Nothing here yet —
WordPress Plugins
Functionality delivered as WordPress plugins — useful as a signal of WordPress-based publishers.
Nothing here yet —
Audience Revenue & Expansion
Subscriptions, paywalls, commerce, programmatic advertising, and fulfillment.
12 features
Audience Revenue & Expansion
Subscriptions, paywalls, commerce, programmatic advertising, and fulfillment.
Advertising Network
Buys and serves inventory within its own publisher network and native/performance ecosystem.
Nothing here yet —
Affiliate Revenue
Nothing here yet —
Association Management
Nothing here yet —
Digital Video Ads
Video-specific ad serving and monetization platforms.
Nothing here yet —
eCommerce
Direct-to-consumer commerce — merchandise, books, branded products.
Nothing here yet —
Header bidding
Pre-bid auction layers that let multiple demand sources compete for ad inventory before the ad server decides.
Nothing here yet —
Payments Processor/Checkout Experience
Handles the actual payment transaction.
Nothing here yet —
Programmatic SSP
Supply-side platforms that connect publisher inventory to programmatic ad demand.
Nothing here yet —
Refer-a-Friend Systems
Programs that reward existing readers/subscribers for referring new ones.
Nothing here yet —
Revenue Reporting & Recognition
The accounting/finance side of paid subscriptions/memberships.
Nothing here yet —
Site/App Paywall
Paid registration walls and the associated experience
Nothing here yet —
Subscription & Entitlement Management
Manages paid subscriptions — billing, lifecycle, churn, dunning.
Nothing here yet —
General Utility
General-purpose business infrastructure not specific to the publishing stack.
13 features
General Utility
General-purpose business infrastructure not specific to the publishing stack.
Ad Server
Serves and tracks ad impressions on the site.
Nothing here yet —
Application Performance
Monitors site/app performance and errors — APM, RUM, error tracking.
Nothing here yet —
ATS / Careers
Job-posting and application widgets embedded on /careers pages.
Nothing here yet —
Calendar Tools
Nothing here yet —
Corporate email
Hosted email infrastructure for the publisher's own staff — useful as an org-level signal, not a publishing tool.
Nothing here yet —
Customer Support Systems
Ticketing for helpdesk and support
Nothing here yet —
Cyber Security
Nothing here yet —
Sales CRM
Nothing here yet —
Scheduling
Calendar booking widgets that convert demo requests directly into sales meetings.
Nothing here yet —
Server Side Tagging
Routes tracking traffic through a first-party server endpoint instead of letting each vendor's pixel fire from the browser. Better for ad-block resistance, performance, and privacy control.
Nothing here yet —
Social Proof / Reviews
Review-platform badges and widgets embedded for trust signal.
Nothing here yet —
Tag Management
Manages third-party tracking and marketing tags from a single control plane.
Nothing here yet —
Tracking Pixels
Single-purpose tracking pixels installed for advertising or measurement attribution.
Nothing here yet —
Auto-saving as you go